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Product Visibility and Hidden Tickets

You can control whether tickets and products are visible on your event page — useful for invite-only tickets, promo-code-only offers, internal tickets, and staged rollouts.

There are two different ways to hide a product, and they behave differently.

Hide Unless a Promo Code Is Entered

To create a ticket that only appears when someone enters a matching promo code:

  1. Edit the ticket or product and open the Access row
  2. Turn on Hide product unless user has applicable promo code
  3. Create a promo code, expand its Advanced Options section, and select this ticket under What products does this code apply to? (Applies to all by default)
  4. Share the promo code with your audience

A promo code with no discount works fine here — it can be used purely to reveal hidden products.

When an attendee enters the code on the event page, the hidden ticket appears and they can purchase it. This is the right option for early-bird reveals, VIP offers, and newsletter exclusives.

Fully Hidden

To hide a product from everyone:

  1. Edit the ticket or product
  2. Turn on Hide this product from customers (in the Access row)

This overrides all other visibility settings — the product does not appear on the public event page for anyone, and it is not revealed by promo codes or by any direct link. Use it for products you are still setting up, or that only you should place orders for.

The product form shows a live status line (e.g. “Visible to everyone” / “Hidden from everyone”) so you can confirm the effect of your settings.

Automatic Hiding

You can also hide a product automatically in certain conditions:

  • Hide product before sale start date — in the Sale window row
  • Hide product after sale end date — in the Sale window row
  • Hide product when sold out — in the On the event page row

When these are off, the product stays visible in those states but shows as unavailable (e.g. “Sold out”, “Sales ended”, or “Sales start” with the start date) instead of disappearing.

Use Cases

  • Early bird access — hide a discounted ticket behind a promo code for newsletter subscribers
  • VIP or invite-only access — promo-code-only tickets shared with selected people
  • Internal tickets — staff or volunteer tickets hidden from the public
  • Staged rollout — keep future tickets fully hidden while you prepare them, then unhide when ready
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