DocumentationHelp CenterMarketing & PromotionsPromo Codes & Discounts

Promo Codes & Discounts

Promo codes in Hi.Events let you offer discounts, reveal hidden tickets, or track which marketing channels drive sales.

How to Get There

  1. Open your event
  2. Click Promo Codes in the left sidebar (under Ticketing & Sales)

Creating a Promo Code

  1. Click Create
  2. Enter a Code (what attendees will type, 3 to 50 characters), or click Generate code
  3. Choose a Discount Type — No Discount, Percentage, or Fixed amount
  4. Set the discount amount
  5. Click Show advanced options if you want to limit the code to specific products, cap its usage, or give it an expiry date
  6. Click Create Promo Code

Promo Code Options

  • Code — the text attendees enter (case-insensitive)
  • Discount Type — No Discount, Percentage, or Fixed amount. Use No Discount to unlock hidden tickets without reducing the price (see Reveal hidden tickets)
  • Discount % or Discount in [your currency] — the value of the discount (disabled for No Discount). Percentages can’t go above 100
  • How is the discount applied? — fixed-amount codes only. Deduct the discount once from the Entire order, or from Each product in the order (the default)
  • What products does this code apply to? — optional, under advanced options. Leave it empty and the code applies to all products
  • How many times can this code be used? — under advanced options. Each order that uses the code counts once, however many tickets it has. Leave blank for unlimited
  • Expiry Date — under advanced options. When the code stops working

Only one promo code can be applied per order. Once a code is applied, the buyer has to remove it (the x next to it) before they can enter a different one.

Beyond Discounts

Promo codes can do more than reduce prices:

  • Reveal hidden tickets — unlock a ticket that is hidden from the public event page (see below)
  • Track marketing channels — create different codes for different campaigns to see which drives the most sales
  • Early access — give newsletter subscribers or VIPs a code before public sale

Reveal hidden tickets

This takes two steps:

  1. On the ticket or product, turn on Hide product unless user has applicable promo code (Tickets & Products → edit the product → Access)
  2. Create a promo code that applies to that product. If you leave What products does this code apply to? empty, the code applies to every product, so it unlocks every hidden product and discounts everything. To unlock only this one, list it there (under Show advanced options)

A No Discount code works well here if you only want to unlock the ticket without changing its price.

Note that Hide this product from customers is a separate setting. It hides the product from everyone, and no promo code will reveal it.

Share a pre-applied link

When a code is applied on the event page, ?promo_code=CODE is added to the URL. Share that link and the code is applied automatically when the page loads, which is handy for early access or newsletter campaigns. To get the link without visiting the page, click Copy URL in the code’s menu on the Promo Codes page. If the code in a link isn’t valid, the page shows “That promo code is invalid”.

Tips

  • Make codes easy to type but not easy to guess
  • Test your codes on the event page before sharing them
  • Watch the Times used column on the Promo Codes page to see which codes are performing
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