Event Reports and Analytics
Hi.Events provides sales, attendance, and revenue reports at both the event and organizer level.
Only completed orders are included in reports. Orders that are awaiting offline payment don’t appear until you mark them as paid.
Reports show sales figures, so they need the Can see financials permission. Without it, Reports is missing from the event sidebar, and at organizer level you only see the Check-in Summary (see Managing Your Team).
Event-Level Reports
From within any event, click Reports in the left sidebar (under Overview) to access:
- Product Sales — units sold, gross sales, tax and service fees for each product
- Daily Sales Report — daily sales, tax, fees, refunds, orders and page views, useful for spotting trends
- Promo Codes Report — promo code usage and discount breakdown
- Occurrence Summary (recurring events) — per-date breakdown showing date, label, status, attendees, capacity used, products sold, orders, gross sales, tax, and check-ins
- Seating Sales (events with a seat map) — capacity, sold, in a basket, held back and free seats for each price band and area, with gross sales per band. See Selling Reserved Seats
On a recurring event, every report except Occurrence Summary has an occurrence filter, so you can look at one date or All Occurrences.
Reports give totals. To see who bought a particular ticket or product, use View purchases on the Tickets & Products page (see Viewing and Exporting Purchases).
Organizer-Level Reports
From the organizer dashboard, click Reports in the left sidebar (under Overview) for cross-event reporting:
- Revenue Summary — daily revenue, taxes, fees, and refunds across all events
- Events Performance — sales, orders, and performance metrics for all events
- Tax Summary — tax collected grouped by tax type and event
- Check-in Summary — attendance and check-in rates across all events
- Platform Fees — Hi.Events platform fees and VAT breakdown by transaction, for All Events or one event you pick. Fully refunded orders are left out
Reports that show money (all of these except Check-in Summary) also have a Currency filter, set to All Currencies by default.
Choosing a Date Range
These reports have a date filter: Product Sales, Daily Sales Report, Promo Codes Report, Revenue Summary, Tax Summary and Platform Fees. The options are Last 24 hours, Last 48 hours, Last 7 days, Last 14 days, Last 30 days, Last 90 days, Last 6 months, Year to date, Last 12 months, and Custom Range.
Occurrence Summary, Seating Sales, Events Performance and Check-in Summary have no date filter. They cover all dates.
Reports with a date filter open on Last 90 days, so widen the range if you want to see sales from earlier in your on-sale period. Custom ranges can go back at most one year.
Downloading Reports
Every report can be downloaded as a CSV file you can open in Excel or Google Sheets:
- Event reports have a Download CSV button. The file contains exactly the columns and rows currently shown, so set your filters and sorting before downloading
- Organizer reports have an Export CSV button. The file includes every row that matches your date range, currency and event filters (up to 15,000 rows), in the report’s default order, so sorting the table doesn’t change it
Tips
- Use the daily sales report to identify peak selling periods — this helps with marketing timing. Remember to widen the date range past the default 90 days if your event went on sale earlier
- Compare promo code performance to see which campaigns drive the most sales
- Check reports regularly in the lead-up to your event to gauge momentum
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