Tiered Pricing

Tiered pricing lets you offer the same ticket at different price levels — such as early bird, regular, and last-minute pricing.

How to Set It Up

1. When creating or editing a ticket, set the price type to Tiers
2. Click Add tier for each price level you want
3. Drag the handle on the left of a tier card to reorder tiers

Tiers appear to buyers in the order you set here, and that order decides which tier unlocks next if you turn on sequential release.

Tier Fields

Each tier has its own:

• Label — the name shown to attendees (e.g. “Early Bird”, “Regular”, “Last Minute”)
• Price — the ticket price for this tier
• Quantity Available — how many tickets are available at this price. Leave it empty for unlimited
• Sale Start Date / Sale End Date — when this tier is on sale
• Hide this tier from users — hide the tier from the public entirely

How It Works

Each tier has its own start and end dates, but the ticket’s overall sale window still applies on top: if the ticket itself isn’t on sale, none of its tiers can be bought. Each tier’s start date must also be after the ticket’s sale start date. A tier is purchasable when both windows are open and it has quantity remaining.

By default, all tiers are visible on the event page: future tiers show as upcoming, finished tiers as ended, and exhausted tiers as sold out. Attendees can see the full pricing structure — which is often good for urgency (“prices go up Feb 1”). If you want a tier to be invisible until you’re ready, use its Hide this tier from users option.

The ticket-level Hide product before sale start date, Hide product after sale end date, and Hide product when sold out toggles also apply per tier on a tiered ticket — so turning them on removes individual tiers from the event page instead of showing them as upcoming, ended, or sold out.

Releasing Tiers in Order

Sale dates work well when you know in advance when prices should change. If you’d rather have each tier open only once the one above it is gone, turn on Release tiers in order — the switch sits below the tier list.

With it on, a tier goes on sale only after every tier above it has either sold out or passed its sale end date. Buyers see locked tiers on the event page as unavailable, with the reason “Price is locked until earlier tiers sell out”. Attempting to buy a locked tier is rejected at checkout.

Every tier except the last needs a Quantity Available for this to work — without a quantity, a tier can never sell out and nothing below it would ever unlock. Saving without one gives you the error “Every tier except the last needs a quantity when tiers are released in order.” The last tier can be left unlimited.

Tier order is the order shown in the form, so drag tiers into the sequence you want to release them in. You can still give a tier sale dates alongside sequential release — both have to allow the sale.

Example

The first 100 tickets sell at $25 during January. From Feb 1, tickets sell at $40. From Mar 1, the final 50 sell at $55. Unless hidden, attendees see all three tiers with their current status.

For a sale that moves on quantity rather than the calendar, drop the dates and turn on Release tiers in order instead:

Early Bird opens immediately. Once all 100 sell, Regular unlocks; once those 200 sell, Last Minute takes over and runs until the event.

Recurring Events

On a recurring event, each tier’s Quantity Available has a scope next to it — per date or all dates. Per date gives every date in the schedule its own allocation of that tier; all dates shares a single pool across the whole run. New tickets default to per date. See Recurring Events for how this interacts with a date’s capacity.

Prices and sale dates are not per date — they apply across the schedule. To change what a single date charges, use its Products tab on the Occurrence Schedule page.

Tips

• Give each tier its own sale dates — if a tier has no dates, it is available whenever it has quantity left
• Use clear tier labels so attendees understand the pricing structure
• Set total quantities across all tiers to match your overall capacity
• Showing future tiers creates natural urgency — early buyers can see the price will go up
• You can’t delete a tier that already has sales — hide it instead