DocumentationHelp CenterManaging EventsSEO Settings

SEO and Search Engine Visibility

Hi.Events lets you control how your event appears in Google and other search engines, so potential attendees can find it through search.

Setting Up SEO for Your Event

  1. Open your event and go to Event Settings → SEO
  2. Fill in the following fields, then click Save:
  • SEO Title — the title shown in search engine results and when your event is shared on social media. Hi.Events adds your organizer name after it, as in “Your SEO Title | Organizer Name”. Aim for under 60 characters in total for best display; the hard limit is 255. If left blank, your event title is used.
  • SEO Description — a short summary shown below the title in search results and on social media previews. Aim for 150–160 characters; the hard limit is 255. If left blank, a preview of your event description is used.
  • SEO Keywords — comma-separated keywords relevant to your event, up to 255 characters. While modern search engines rely less on meta keywords, they can still help with some platforms.
  • Allow search engine indexing — on by default. Turn it off and your event page tells search engines not to index it or follow its links, which keeps it out of search results. Useful for private or invite-only events.

The SEO title and description double as your social sharing preview, so write them for both audiences.

Organizer-Level SEO

Your organizer page also has SEO settings, including its own Allow search engine indexing switch. From the organizer dashboard, click Settings (under Manage) and open the SEO section. This controls how your organizer homepage appears in search results — useful if you run multiple events under one brand. The limits differ slightly here: the description allows up to 1,000 characters, while the title and keywords are capped at 255. If you leave them blank, the title defaults to “Organizer Name - Events” and the description to “Discover upcoming events by Organizer Name.”

Tips for Effective Event SEO

  • Be specific in your title — “Annual Tech Conference 2026 — San Francisco” is better than “Our Conference”
  • Include the city or region in your title and description if the event is location-specific
  • Write a description that includes key details: what, when, and where
  • Use keywords attendees would actually search for
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