SEO and Search Engine Visibility
Search engine optimization (SEO) helps potential attendees discover your event through Google and other search engines. Hi.Events gives you control over how your event appears in search results.
Setting Up SEO for Your Event
- Open your event and go to Event Settings → SEO
- Fill in the following fields:
- SEO Title — the title shown in search engine results and when your event is shared on social media. Aim for under 60 characters for best display; the hard limit is 255. If left blank, your event title is used.
- SEO Description — a short summary shown below the title in search results and on social media previews. Aim for 150–160 characters; the hard limit is 255. If left blank, your event description is used.
- SEO Keywords — comma-separated keywords relevant to your event, up to 255 characters. While modern search engines rely less on meta keywords, they can still help with some platforms.
- Allow search engine indexing — on by default. Turn it off and search engines are told not to index your event page, which de-lists it from search results. Useful for private or invite-only events.
The SEO title and description double as your social sharing preview, so write them for both audiences.
Organizer-Level SEO
Your organizer page also has SEO settings, including its own Allow search engine indexing switch. From the organizer dashboard, go to Settings → SEO. This controls how your organizer homepage appears in search results — useful if you run multiple events under one brand. The limits differ slightly here: the description allows up to 1,000 characters, while the title and keywords are capped at 255.
Tips for Effective Event SEO
- Be specific in your title — “Annual Tech Conference 2026 — San Francisco” is better than “Our Conference”
- Include the city or region in your title and description if the event is location-specific
- Write a description that includes key details: what, when, and where
- Use keywords attendees would actually search for