Luma vs Tito

Tito (3%) is cheaper than Luma (5%) at every ticket price we checked. On a $30 ticket, with card processing included, Luma costs $2.67 and Tito costs $2.07.

Fees and features from each platform's public pricing pages, checked September 2026.

Luma and Tito at a glance

Luma

Luma is an event page, registration and community calendar tool, popular for meetups and tech events. It is free to use with a 5% fee on paid tickets, or 0% on the Luma Plus subscription, and payments run through the organizer's own Stripe account. Guest messaging by email, SMS and WhatsApp is built in.

Fee per paid ticket
5%plus card processing
When you're paid
As tickets sell, on your own Stripe payout schedule
Best for
Community meetups and tech events with free or simple paid registration
Based in
San Francisco, USA, founded 2020

Tito

Tito is an independent registration and ticketing platform from Dublin, used mainly for technology and B2B conferences. It is built around an embeddable checkout widget, an API and webhooks, and payments go straight to the organizer's own Stripe or PayPal account.

Fee per paid ticket
3%plus card processing
When you're paid
As tickets sell, into your own Stripe or PayPal account
Best for
Tech and B2B conferences that want a developer-friendly embedded checkout
Based in
Dublin, Ireland, founded 2012

Hi.Events

Also worth a look

Hi.Events is an open-source ticketing platform with a hosted cloud version. Organizers sell from their own branded event pages or an embedded widget, and card payments settle straight into their own Stripe account as tickets sell.

Fee per paid ticket
1.25% + $0.60plus card processing
When you're paid
As tickets sell, on your own Stripe payout schedule
Best for
Organizers who want low published fees, their own branding and their money as tickets sell
Based in
Ireland
Start selling for free
§ 01 · Fees

What Luma and Tito cost

The all-in cost of selling 250 tickets at $30 each: platform fee plus card processing. Move the sliders to match your event.

Ticket price$30
Tickets sold250
Luma · 5%$668

$375 platform fee + about $293 card processing.

Tito · 3%$518

$225 platform fee + about $293 card processing.

Hi.Events · 1.25% + $0.60$536

$244 platform fee + about $292 card processing.

Illustrative, from each platform's published standard rate. Where a platform charges card processing on top, we add its own stated rate or a standard 2.9% + $0.30 per ticket, so every total is like for like. Your actual card rate depends on your processor and the cards your buyers use.

§ 02 · Features

Luma vs Tito, feature by feature

Where the two differ, and where they don't.

FeatureLumaTitoHi.Events
Platform fee per paid ticket5%3%1.25% + $0.60
Card processingCharged on topCharged on topCharged on top
Free eventsFreeFreeFree
When you're paidAs tickets sell, on your own Stripe payout scheduleAs tickets sell, into your own Stripe or PayPal accountAs tickets sell, on your own Stripe payout schedule
Payment processorYour own Stripe accountYour own Stripe or PayPal accountYour own Stripe account
Pass fees on to buyersNoNo Yes
Your branding at checkoutCustom event URLs on Luma PlusYes, on the embedded widget Yes
Embed checkout on your site Yes Yes Yes
Listed in a consumer marketplace YesNoNo
Tickets work without an app or account Yes Yes Yes
QR check-in app Yes YesYes, in any phone browser
Reserved seatingNot statedNoNo
Recurring events and time slotsNoNot stated Yes
Promo codes Yes Yes Yes
Waitlist Yes Yes Yes
Custom checkout questions Yes Yes Yes
API and webhooksOn Luma Plus only YesWebhooks
Official ticket resaleNoTicket reassignment onlyNo
Open sourceNoNo Yes
Can be self-hostedNoNo Yes
§ 03 · Trade-offs

Strengths and limitations

Luma

Strengths

  • Free plan with unlimited events and guests
  • Luma Plus removes the platform fee entirely
  • Money goes to your own Stripe account as tickets sell
  • Email, SMS and WhatsApp guest messaging built in

Limitations

  • Fees cannot be passed to the buyer
  • No recurring events or time slots; you clone events instead
  • API, webhooks and Zapier need the paid plan
  • Built for registration more than box-office ticketing

Luma Plus, at $59 a month billed annually, removes the 5% fee and adds API access, Zapier and tax collection. Fees cannot be added on top of the ticket price, so the organizer always absorbs them.

Tito

Strengths

  • Simple pricing: 3% with a €25 cap, no monthly fee, every feature included
  • Money goes straight to your own Stripe or PayPal account
  • Embeddable widget you can style with your own CSS, with Tito branding removable for free
  • Read and write API, plus webhooks

Limitations

  • Fees cannot be passed on to buyers
  • No seating allocation
  • No consumer marketplace, and custom domains are no longer supported
  • Tito and gateway fees are not refunded when tickets are

The fee is capped at €25 a ticket. Charity and community events can apply for a 2.5% rate. Fees cannot be passed to the buyer, and Tito's fee is not returned when you refund an order.

§ 04 · Verdict

Which should you choose?

Choose Hi.Events if

you want a low published fee, your own branding at checkout and card payments in your own Stripe account as tickets sell.

Start selling for free →
§ 05 · FAQ

Luma vs Tito: common questions

Is Luma cheaper than Tito?
Tito (3%) is cheaper than Luma (5%) at every ticket price we checked. On a $30 ticket, with card processing included, Luma costs $2.67 and Tito costs $2.07. Card processing is charged on top by both.
Which pays out faster, Luma or Tito?
Luma: as tickets sell, on your own Stripe payout schedule. Tito: as tickets sell, into your own Stripe or PayPal account. In practice the two are similar.
Do Luma and Tito promote events in a marketplace?
Luma lists events in its own consumer marketplace, which can bring you buyers you would not otherwise reach. Tito does not, so you bring your own audience.
Are free events free on Luma and Tito?
Luma: free. Tito: free.
Is there a cheaper alternative to Luma and Tito?
Hi.Events charges 1.25% + $0.60 per paid ticket, the same for every organizer, with no monthly fee. On a $30 ticket that is $2.15 including Stripe's card processing. Card payments settle into your own Stripe account as tickets sell, and free events are free. It has no consumer marketplace, so it suits organizers who bring their own audience.See pricing →
§ 06 · More comparisons

Compare with something else

Luma vs

Tito vs

See every comparison → · Luma fees explained → · Tito fees explained →

Sources and corrections

Every figure on this page comes from the platform's own pricing and help pages, checked September 2026. Platforms change their pricing, so confirm with the vendor before you decide. If something here is out of date, tell us and we will fix it. Product names are trademarks of their owners; Hi.Events is not affiliated with Luma or Tito.

Or skip both

Hi.Events gives you a low published fee, your own branding and your money as tickets sell. Create an event and see how it compares with Luma and Tito for yourself.

Get started free

Free events cost nothing. Paid tickets are 1.25% + $0.60, with no monthly fee and no contract — see the full pricing.