DICE vs Luma

It depends on the ticket price. DICE (13%) is cheaper on lower-priced tickets and Luma (5%) is cheaper from around $10. On a $30 ticket, with card processing included, DICE costs $3.90 and Luma costs $2.67.

Fees and features from each platform's public pricing pages, checked September 2026.

DICE and Luma at a glance

DICE

DICE is a mobile-first ticketing and discovery app used mainly by music venues, promoters, festivals and club nights. Tickets live in the DICE app with a QR code that activates on the day, and fans see one all-in price. Organizers either sign up on standard terms or negotiate a partnership deal.

Fee per paid ticket
13%includes card processing
When you're paid
After the event, within five business days
Best for
Music venues and promoters who want app-based tickets and in-app discovery
Based in
London, UK, founded 2014

Luma

Luma is an event page, registration and community calendar tool, popular for meetups and tech events. It is free to use with a 5% fee on paid tickets, or 0% on the Luma Plus subscription, and payments run through the organizer's own Stripe account. Guest messaging by email, SMS and WhatsApp is built in.

Fee per paid ticket
5%plus card processing
When you're paid
As tickets sell, on your own Stripe payout schedule
Best for
Community meetups and tech events with free or simple paid registration
Based in
San Francisco, USA, founded 2020

Hi.Events

Also worth a look

Hi.Events is an open-source ticketing platform with a hosted cloud version. Organizers sell from their own branded event pages or an embedded widget, and card payments settle straight into their own Stripe account as tickets sell.

Fee per paid ticket
1.25% + $0.60plus card processing
When you're paid
As tickets sell, on your own Stripe payout schedule
Best for
Organizers who want low published fees, their own branding and their money as tickets sell
Based in
Ireland
Start selling for free
§ 01 · Fees

What DICE and Luma cost

The all-in cost of selling 250 tickets at $30 each: platform fee plus card processing. Move the sliders to match your event.

Ticket price$30
Tickets sold250
DICE · 13%$975

Card processing is included in the fee.

Luma · 5%$668

$375 platform fee + about $293 card processing.

Hi.Events · 1.25% + $0.60$536

$244 platform fee + about $292 card processing.

Illustrative, from each platform's published standard rate. Where a platform charges card processing on top, we add its own stated rate or a standard 2.9% + $0.30 per ticket, so every total is like for like. Your actual card rate depends on your processor and the cards your buyers use.

§ 02 · Features

DICE vs Luma, feature by feature

Where the two differ, and where they don't.

FeatureDICELumaHi.Events
Platform fee per paid ticket13%5%1.25% + $0.60
Card processingIncluded in the feeCharged on topCharged on top
Free eventsFreeFreeFree
When you're paidAfter the event, within five business daysAs tickets sell, on your own Stripe payout scheduleAs tickets sell, on your own Stripe payout schedule
Payment processorDICE collects the money and pays you outYour own Stripe accountYour own Stripe account
Pass fees on to buyersAlways; fees are built into one all-in priceNo Yes
Your branding at checkoutNoCustom event URLs on Luma Plus Yes
Embed checkout on your siteEvent list widget Yes Yes
Listed in a consumer marketplace Yes YesNo
Tickets work without an app or accountNo, tickets live in the DICE app Yes Yes
QR check-in app Yes YesYes, in any phone browser
Reserved seatingNot statedNot statedNo
Recurring events and time slotsNot statedNo Yes
Promo codes Yes Yes Yes
Waitlist Yes Yes Yes
Custom checkout questionsNot stated Yes Yes
API and webhooksRead-only API for partnersOn Luma Plus onlyWebhooks
Official ticket resaleYes, through the official Wait ListNoNo
Open sourceNoNo Yes
Can be self-hostedNoNo Yes
§ 03 · Trade-offs

Strengths and limitations

DICE

Strengths

  • Discovery app that DICE says prompts a large share of its sales
  • App-held tickets and an official Wait List keep tickets off resale sites
  • Fans see one all-in price with no fees added at checkout
  • No fees on free tickets

Limitations

  • Payouts arrive after the event
  • Fans need the DICE app and an account to hold a ticket
  • Fees sit on top of your price and cannot be absorbed or shown separately
  • Partnership rates are negotiated, so what you pay may differ from the published defaults

These are the default self sign-up rates. Venues and promoters on a partnership agreement negotiate their own. Fees are added on top of your price and shown to fans as a single all-in figure.

Luma

Strengths

  • Free plan with unlimited events and guests
  • Luma Plus removes the platform fee entirely
  • Money goes to your own Stripe account as tickets sell
  • Email, SMS and WhatsApp guest messaging built in

Limitations

  • Fees cannot be passed to the buyer
  • No recurring events or time slots; you clone events instead
  • API, webhooks and Zapier need the paid plan
  • Built for registration more than box-office ticketing

Luma Plus, at $59 a month billed annually, removes the 5% fee and adds API access, Zapier and tax collection. Fees cannot be added on top of the ticket price, so the organizer always absorbs them.

§ 04 · Verdict

Which should you choose?

Choose Hi.Events if

you want a low published fee, your own branding at checkout and card payments in your own Stripe account as tickets sell.

Start selling for free →
§ 05 · FAQ

DICE vs Luma: common questions

Is DICE cheaper than Luma?
It depends on the ticket price. DICE (13%) is cheaper on lower-priced tickets and Luma (5%) is cheaper from around $10. On a $30 ticket, with card processing included, DICE costs $3.90 and Luma costs $2.67. DICE's published fee includes card processing and Luma's does not, so the figures above add card processing to Luma to keep the comparison like for like.
Which pays out faster, DICE or Luma?
DICE: after the event, within five business days. Luma: as tickets sell, on your own Stripe payout schedule. Luma gets money to you sooner, which matters if you have deposits or suppliers to pay before the event.
Do DICE and Luma promote events in a marketplace?
Yes, both do. DICE and Luma each list events in their own consumer marketplace, which can bring you buyers you would not otherwise reach. The trade-off is that your event sits next to other organizers' events.
Are free events free on DICE and Luma?
DICE: free. Luma: free.
Is there a cheaper alternative to DICE and Luma?
Hi.Events charges 1.25% + $0.60 per paid ticket, the same for every organizer, with no monthly fee. On a $30 ticket that is $2.15 including Stripe's card processing. Card payments settle into your own Stripe account as tickets sell, and free events are free. It has no consumer marketplace, so it suits organizers who bring their own audience.See pricing →
§ 06 · More comparisons

Compare with something else

DICE vs

Luma vs

See every comparison → · DICE fees explained → · Luma fees explained →

Sources and corrections

Every figure on this page comes from the platform's own pricing and help pages, checked September 2026. Platforms change their pricing, so confirm with the vendor before you decide. If something here is out of date, tell us and we will fix it. Product names are trademarks of their owners; Hi.Events is not affiliated with DICE or Luma.

Or skip both

Hi.Events gives you a low published fee, your own branding and your money as tickets sell. Create an event and see how it compares with DICE and Luma for yourself.

Get started free

Free events cost nothing. Paid tickets are 1.25% + $0.60, with no monthly fee and no contract — see the full pricing.