Luma vs Billetto

It depends on the ticket price. Luma (5%) is cheaper on lower-priced tickets and Billetto (3.99% + €0.90 + VAT) is cheaper from around €30. On a €30 ticket, with card processing included, Luma costs €2.20 and Billetto costs €2.10.

Fees and features from each platform's public pricing pages, checked September 2026.

Luma and Billetto at a glance

Luma

Luma is an event page, registration and community calendar tool, popular for meetups and tech events. It is free to use with a 5% fee on paid tickets, or 0% on the Luma Plus subscription, and payments run through the organizer's own Stripe account. Guest messaging by email, SMS and WhatsApp is built in.

Fee per paid ticket
5%plus card processing
When you're paid
As tickets sell, on your own Stripe payout schedule
Best for
Community meetups and tech events with free or simple paid registration
Based in
San Francisco, USA, founded 2020

Billetto

Billetto is a self-service ticketing platform and event marketplace from Denmark, selling in 14 European markets. Organizers list events on Billetto's consumer site and app, can switch on pay-per-sale advertising, and sell through an embeddable widget or a box office. Billetto collects the ticket money and pays it out after the event.

Fee per paid ticket
3.99% + €0.90 + VATincludes card processing
When you're paid
After the event, within five business days; prepayment before the event by separate agreement
Best for
European organizers who want marketplace exposure and pay-per-sale advertising
Based in
Copenhagen, Denmark, founded 2009

Hi.Events

Also worth a look

Hi.Events is an open-source ticketing platform with a hosted cloud version. Organizers sell from their own branded event pages, an embedded widget or a box office at the door, and card payments settle straight into their own Stripe account as tickets sell.

Fee per paid ticket
1.25% + €0.50plus card processing
When you're paid
As tickets sell, on your own Stripe payout schedule
Best for
Organizers who want low published fees, their own branding and their money as tickets sell
Based in
Ireland
Start selling for free
§ 01 · Fees

What Luma and Billetto cost

The all-in cost of selling 250 tickets at €30 each: platform fee plus card processing. Move the sliders to match your event.

Ticket price€30
Tickets sold250
Luma · 5%€550

€375 platform fee + about €175 card processing.

Billetto · 3.99% + €0.90 + VAT€524

Card processing is included in the fee.

Hi.Events · 1.25% + €0.50€394

€219 platform fee + about €175 card processing.

Illustrative, from each platform's published standard rate. Where a platform charges card processing on top, we add its own stated rate or a standard 1.5% + €0.25 per ticket, so every total is like for like. Your actual card rate depends on your processor and the cards your buyers use.

§ 02 · Features

Luma vs Billetto, feature by feature

Where the two differ, and where they don't.

FeatureLumaBillettoHi.Events
Platform fee per paid ticket5%3.99% + €0.90 + VAT1.25% + €0.50
Card processingCharged on topAssumed included (not stated)Charged on top
Free eventsFreeFree for the organizer; the buyer pays a platform feeFree
When you're paidAs tickets sell, on your own Stripe payout scheduleAfter the event, within five business days; prepayment before the event by separate agreementAs tickets sell, on your own Stripe payout schedule
Payment processorYour own Stripe accountBilletto collects the money and pays you outYour own Stripe account
Pass fees on to buyersNo Yes Yes
Your branding at checkoutCustom event URLs on Luma PlusWidget colors and fonts, with Billetto branding removable Yes
Embed checkout on your site Yes Yes Yes
Listed in a consumer marketplace Yes YesNo
Tickets work without an app or account YesYes; tickets arrive as a PDF, and buyers get a Billetto account automatically Yes
QR check-in app Yes YesYes, in any phone browser
Reserved seatingNot stated Yes Yes
Box office for door salesNoBilletto POS, with a €199 Adyen terminal Yes
Recurring events and time slotsNo Yes Yes
Promo codes Yes Yes Yes
Waitlist Yes Yes Yes
Custom checkout questions Yes Yes Yes
Agenda or lineup on the event pageNoNot statedLineup and agenda by room
API and webhooksOn Luma Plus only YesREST API and webhooks
Single sign-on (SSO) for your teamOIDC, Enterprise plan only (no SAML)Not statedOIDC, on request (no SAML)
Official ticket resaleNoFan resale through TicketSwap, capped at 20% above face valueNo
Open sourceNoNo Yes
Can be self-hostedNoNo Yes
§ 03 · Trade-offs

Strengths and limitations

Luma

Strengths

  • Free plan with unlimited events and guests
  • Luma Plus removes the platform fee entirely
  • Money goes to your own Stripe account as tickets sell
  • Email, SMS and WhatsApp guest messaging built in

Limitations

  • Fees cannot be passed to the buyer
  • No recurring events or time slots; you clone events instead
  • API, webhooks and Zapier need the paid plan
  • Built for registration more than box-office ticketing

Luma Plus, at $59 a month billed annually, removes the 5% fee and adds API access, Zapier and tax collection. Fees cannot be added on top of the ticket price, so the organizer always absorbs them.

Billetto

Strengths

  • Consumer marketplace and app, with advertising you pay for only when it sells a ticket
  • Local payment methods such as MobilePay, Vipps, Swish and Klarna
  • Seating charts, memberships, gift cards and a waiting list
  • Box office on your own device with an Adyen card terminal
  • Official fan resale through TicketSwap, capped at 20% above face value

Limitations

  • Payouts arrive after the event unless you agree prepayment
  • Billetto Advertising is on by default and takes 33% of the tickets it sells
  • Alternative payment methods carry extra fees the organizer must absorb
  • No US or Australian pricing

Rates exclude VAT and are rounded up to the nearest 10p or 10c. The euro rate is the same in every euro country Billetto publishes. Billetto's pages do not say whether card processing is inside the fee, so it is treated as included here. Alternative payment methods such as PayPal, Klarna, MobilePay and Swish carry extra organizer fees that cannot be passed to buyers, and tickets sold through Billetto Advertising carry a 33% fee. Organizers selling over 1,000 tickets a year can negotiate a lower rate.

§ 04 · Verdict

Which should you choose?

Choose Billetto if

you sell in the Nordics or elsewhere in Europe, want Billetto's marketplace and advertising to find buyers, and can wait until after the event for your money.

Switching from Billetto to Hi.Events →

Choose Hi.Events if

you want a low published fee, your own branding at checkout and card payments in your own Stripe account as tickets sell.

Start selling for free →
§ 05 · FAQ

Luma vs Billetto: common questions

Is Luma cheaper than Billetto?
It depends on the ticket price. Luma (5%) is cheaper on lower-priced tickets and Billetto (3.99% + €0.90 + VAT) is cheaper from around €30. On a €30 ticket, with card processing included, Luma costs €2.20 and Billetto costs €2.10. Billetto's published fee includes card processing and Luma's does not, so the figures above add card processing to Luma to keep the comparison like for like.
Which pays out faster, Luma or Billetto?
Luma: as tickets sell, on your own Stripe payout schedule. Billetto: after the event, within five business days; prepayment before the event by separate agreement. Luma gets money to you sooner, which matters if you have deposits or suppliers to pay before the event.
Do Luma and Billetto promote events in a marketplace?
Yes, both do. Luma and Billetto each list events in their own consumer marketplace, which can bring you buyers you would not otherwise reach. The trade-off is that your event sits next to other organizers' events.
Are free events free on Luma and Billetto?
Luma: free. Billetto: free for the organizer; the buyer pays a platform fee.
Is there a cheaper alternative to Luma and Billetto?
Hi.Events charges 1.25% + €0.50 per paid ticket, the same for every organizer, with no monthly fee. On a €30 ticket that is €1.58 including Stripe's card processing. Card payments settle into your own Stripe account as tickets sell, and free events are free. It has no consumer marketplace, so it suits organizers who bring their own audience.See pricing →
§ 06 · More comparisons

Compare with something else

Luma vs

Billetto vs

See every comparison → · Luma fees explained → · Billetto fees explained →

Sources and corrections

Every figure on this page comes from the platform's own pricing and help pages, checked September 2026. Platforms change their pricing, so confirm with the vendor before you decide. If something here is out of date, tell us and we will fix it. Product names are trademarks of their owners; Hi.Events is not affiliated with Luma or Billetto.

Switching platforms? We'll pay you €250.

Sell at least 50 tickets at €10 or more on your first Hi.Events event, and we send you €250 no later than 10 days after it. 20 places, for approved applicants.

See the switch fund →

Or skip both

Hi.Events gives you a low published fee, your own branding and your money as tickets sell. Create an event and see how it compares with Luma and Billetto for yourself.

Get started free

Free events cost nothing. Paid tickets are 1.25% + €0.50, with no monthly fee and no contract — see the full pricing.