Eventbrite vs Luma

It depends on the ticket price. Luma (5%) is cheaper on lower-priced tickets and Eventbrite (3.7% + $1.79) is cheaper from around $115. On a $30 ticket, with card processing included, Eventbrite costs $3.77 and Luma costs $2.67.

Fees and features from each platform's public pricing pages, checked September 2026.

Eventbrite and Luma at a glance

Eventbrite

Eventbrite is a self-service ticketing platform joined to a large consumer event marketplace and app. Organizers of every size use it for classes, community events, music and conferences. Ticket money is collected by Eventbrite and paid out to the organizer, by default after the event.

Fee per paid ticket
3.7% + $1.79plus card processing
When you're paid
After the event by default, sent three business days after it ends
Best for
Organizers who want exposure on a large event discovery marketplace
Based in
San Francisco, USA, founded 2006

Luma

Luma is an event page, registration and community calendar tool, popular for meetups and tech events. It is free to use with a 5% fee on paid tickets, or 0% on the Luma Plus subscription, and payments run through the organizer's own Stripe account. Guest messaging by email, SMS and WhatsApp is built in.

Fee per paid ticket
5%plus card processing
When you're paid
As tickets sell, on your own Stripe payout schedule
Best for
Community meetups and tech events with free or simple paid registration
Based in
San Francisco, USA, founded 2020

Hi.Events

Also worth a look

Hi.Events is an open-source ticketing platform with a hosted cloud version. Organizers sell from their own branded event pages or an embedded widget, and card payments settle straight into their own Stripe account as tickets sell.

Fee per paid ticket
1.25% + $0.60plus card processing
When you're paid
As tickets sell, on your own Stripe payout schedule
Best for
Organizers who want low published fees, their own branding and their money as tickets sell
Based in
Ireland
Start selling for free
§ 01 · Fees

What Eventbrite and Luma cost

The all-in cost of selling 250 tickets at $30 each: platform fee plus card processing. Move the sliders to match your event.

Ticket price$30
Tickets sold250
Eventbrite · 3.7% + $1.79$943

$725 platform fee + about $218 card processing.

Luma · 5%$668

$375 platform fee + about $293 card processing.

Hi.Events · 1.25% + $0.60$536

$244 platform fee + about $292 card processing.

Illustrative, from each platform's published standard rate. Where a platform charges card processing on top, we add its own stated rate or a standard 2.9% + $0.30 per ticket, so every total is like for like. Your actual card rate depends on your processor and the cards your buyers use.

§ 02 · Features

Eventbrite vs Luma, feature by feature

Where the two differ, and where they don't.

FeatureEventbriteLumaHi.Events
Platform fee per paid ticket3.7% + $1.795%1.25% + $0.60
Card processingCharged on topCharged on topCharged on top
Free eventsFreeFreeFree
When you're paidAfter the event by default, sent three business days after it endsAs tickets sell, on your own Stripe payout scheduleAs tickets sell, on your own Stripe payout schedule
Payment processorEventbrite Payment ProcessingYour own Stripe accountYour own Stripe account
Pass fees on to buyers YesNo Yes
Your branding at checkoutCheckout colors and fonts onlyCustom event URLs on Luma Plus Yes
Embed checkout on your site Yes Yes Yes
Listed in a consumer marketplace Yes YesNo
Tickets work without an app or accountBuyers need an Eventbrite account to open tickets Yes Yes
QR check-in app Yes YesYes, in any phone browser
Reserved seating YesNot statedNo
Recurring events and time slots YesNo Yes
Promo codes Yes Yes Yes
Waitlist Yes Yes Yes
Custom checkout questions Yes Yes Yes
API and webhooks YesOn Luma Plus onlyWebhooks
Official ticket resaleNoNoNo
Open sourceNoNo Yes
Can be self-hostedNoNo Yes
§ 03 · Trade-offs

Strengths and limitations

Eventbrite

Strengths

  • Large consumer marketplace and app that can bring new buyers
  • Free for free events
  • Broad feature set, including reserved seating and timed entry
  • Public API, webhooks and a free organizer check-in app

Limitations

  • Payouts arrive after the event by default
  • Among the higher published fees, with 2.9% processing added in the US
  • Buyers need an Eventbrite account to access their tickets
  • Eventbrite collects the money, not your own payment account

Euro rates vary by country: Ireland is 5.9% + €0.79, Germany 5.5% + €0.99 and France 3.5% + €0.49. Buyers pay the fees by default and organizers can absorb them instead.

Luma

Strengths

  • Free plan with unlimited events and guests
  • Luma Plus removes the platform fee entirely
  • Money goes to your own Stripe account as tickets sell
  • Email, SMS and WhatsApp guest messaging built in

Limitations

  • Fees cannot be passed to the buyer
  • No recurring events or time slots; you clone events instead
  • API, webhooks and Zapier need the paid plan
  • Built for registration more than box-office ticketing

Luma Plus, at $59 a month billed annually, removes the 5% fee and adds API access, Zapier and tax collection. Fees cannot be added on top of the ticket price, so the organizer always absorbs them.

§ 04 · Verdict

Which should you choose?

Choose Hi.Events if

you want a low published fee, your own branding at checkout and card payments in your own Stripe account as tickets sell.

Start selling for free →
§ 05 · FAQ

Eventbrite vs Luma: common questions

Is Eventbrite cheaper than Luma?
It depends on the ticket price. Luma (5%) is cheaper on lower-priced tickets and Eventbrite (3.7% + $1.79) is cheaper from around $115. On a $30 ticket, with card processing included, Eventbrite costs $3.77 and Luma costs $2.67. Card processing is charged on top by both.
Which pays out faster, Eventbrite or Luma?
Eventbrite: after the event by default, sent three business days after it ends. Luma: as tickets sell, on your own Stripe payout schedule. Luma gets money to you sooner, which matters if you have deposits or suppliers to pay before the event.
Do Eventbrite and Luma promote events in a marketplace?
Yes, both do. Eventbrite and Luma each list events in their own consumer marketplace, which can bring you buyers you would not otherwise reach. The trade-off is that your event sits next to other organizers' events.
Are free events free on Eventbrite and Luma?
Eventbrite: free. Luma: free.
Is there a cheaper alternative to Eventbrite and Luma?
Hi.Events charges 1.25% + $0.60 per paid ticket, the same for every organizer, with no monthly fee. On a $30 ticket that is $2.15 including Stripe's card processing. Card payments settle into your own Stripe account as tickets sell, and free events are free. It has no consumer marketplace, so it suits organizers who bring their own audience.See pricing →
§ 06 · More comparisons

Compare with something else

Eventbrite vs

Luma vs

See every comparison → · Eventbrite fees explained → · Luma fees explained →

Sources and corrections

Every figure on this page comes from the platform's own pricing and help pages, checked September 2026. Platforms change their pricing, so confirm with the vendor before you decide. If something here is out of date, tell us and we will fix it. Product names are trademarks of their owners; Hi.Events is not affiliated with Eventbrite or Luma.

Or skip both

Hi.Events gives you a low published fee, your own branding and your money as tickets sell. Create an event and see how it compares with Eventbrite and Luma for yourself.

Get started free

Free events cost nothing. Paid tickets are 1.25% + $0.60, with no monthly fee and no contract — see the full pricing.