Setting Up Pre-Sale Tickets

Pre-sale tickets are a powerful way to reward loyal customers, generate early buzz, and kickstart your event's ticket sales. Hi.Events makes it easy to create exclusive pre-sale access using hidden tickets and promo codes.

Why Use Pre-Sale Tickets?

• Reward loyal customers with early access
• Create urgency and excitement
• Test pricing strategies
• Generate early revenue
• Build an email list through registration

Step 1: Create a Hidden Ticket

First, create a special ticket that's only visible to people with your pre-sale code:

Key Settings:

1. Give your ticket a clear name (e.g., "Early Bird", "Pre-Sale Access")
2. Set your pre-sale price
3. Under "Show Additional Options", enable "Hide ticket unless user has applicable promo code"
4. Optionally set a purchase limit per customer

Step 2: Create the Access Code

Next, create a promo code that will unlock access to your hidden ticket:

Promo Code Tips:

• Use memorable but hard-to-guess codes
• Consider creating multiple codes for different customer groups
• Set usage limits if desired
• Add an expiration date to create urgency

Managing Your Pre-Sale

After setup:

1. Share the promo code with your selected audience
2. Monitor usage and sales
3. Gather feedback on the process
4. Prepare your general ticket release