Creating and Managing Promo Codes

Promo codes are a powerful tool for managing ticket sales and access. You can use them to:

• Offer percentage or fixed-amount discounts
• Create hidden VIP or special access tickets
• Enable early bird access to specific ticket types
• Track marketing campaign effectiveness

Creating a Promo Code

1. Access promo code creation

From your event dashboard, click the "Create a Promo Code" button.

2. Name your code

Enter a memorable code name. Make it easy to type but distinctive enough to avoid guessing.

3. Select discount type

Choose between percentage or fixed amount discounts.

4. Set discount amount

Enter the discount amount - in this case, a 50% discount.

5. Choose applicable products

Select which tickets or products the code can be used for.

6. Select specific products

Choose individual products or apply to all.

7. Set usage limits

Optionally limit how many times the code can be used.

8. Create the code

Click "Create Promo Code" to activate your new code.

Testing Your Promo Code

9. View event page

Navigate to your event's public page to test the code.

10. Open promo code entry

Click "Have a promo code?" to reveal the input field.

11. Enter the code

Type in your promo code.

12. Apply the code

Click "Apply Promo Code" to activate the discount.

13. Verify the discount

Check that the discount appears correctly.

Next Steps

After creating your promo code, consider:

• Sharing it with your target audience
• Creating multiple codes for different audience segments
• Testing the code thoroughly before broad distribution